Seamless Storytelling: The Power of Match Cuts in Animation

Prepare to see the power of match cuts in animation. Let's take a basic look at this essential motion design technique.

Trying become an 'After Effects expert' can sometimes distract aspiring motion designers from learning essential animation techniques. As artists we can often focus on technical skills or tools while overlooking simple solutions that can easily add a professional touch to a project.

Today we're going to take a look at the power of match cuts in animation. If you aren't already using them in your animation work, match cuts are going to be a complete game-changer for your projects. You may even end up slapping your forehead and asking yourself "Why didn't I know this sooner?"

Match cuts are more popularly taught in cinematography. However, even though commonly overlooked by animators, this technique is highly transferable to motion design. We were disappointed to see the lack of match cuts tutorials out there, so we asked our friend and alumni Jacob Richardson to create an incredible tutorial displaying match cuts in-action.

So, let's bring you up to speed and equip you to start adding match cuts in your animations.

VIDEO TUTORIAL: MATCH CUTS IN ANIMATION

We reached out to our friend and SoM alumni Jacob Richardson to show just how powerful match cuts are, and how they can dynamically transform your animations. The result is a fascinating manifesto showcasing multiple types of animation driven match cuts and transitions.

Are you stoked about match cuts now? I know I am... If you want to learn more about match cuts keep reading below.