The Furrow's COVID-19 Collaboration

Be mentored by top-tier motion designers and dig into their COVID19 collaboration project files.

When the quarantine started, The Furrow wanted to share healthy ways to live and raise awareness about the challenges COVID-19 presented for many people. But they also wanted to share information that went a step further than the repetitive artwork already out there, such as “wash your hands”.

So The Furrow gathered information from resources such as the CDC and the World Health Organization and formed short statements that were either based on general guidance or facts.

The Furrow didn’t want to just make a quick project and be done with it. They wanted to lay on all the polish and care professionals could give. This collaborative project attracted top artists in the field, and quickly had the need for a visual identity. With a strong plan and clear creative direction, the project delivered something truly special.

With nearly 40 artists adding their own flair, manipulating the shapes, and applying the fairly broad color palette, this project is a dream. The effort was herculean and the message is strong.

The messaging in this article is not medical advice from School of Motion or any contributor to this content. Please consult a medical professional for advice.

Digging In and Learning

Community, giving back, and collaboration are so very important to us here at School of Motion. We've been working closely with The Furrow to bring a series of videos highlighting some of our favorite pieces and what went into creating such wonderful animation.

Every part of this project is amazing; nothing fell below perfect execution in both design and animation. It was hard to decide just what to share. That's why we decided on three Project Breakdowns.

Each breakdown demonstrates the unique way in which the artist approached animation, whether it was setting up the project well upfront to avoid headaches, relying heavily on expressions, or using multiple programs to achieve the right effect.

If you’re looking for how to become a better animator, this series is definitely going to help. Imagine if you could pull a seat up next to professional motion designers and learn how they work.

Mentorship like this doesn’t get to happen very often, so open up your brain and soak it in!

Follow Along with Hands-on Learning

What’s a walkthrough without a project file so you can follow along? The Furrow was gracious enough to offer project files for these breakdowns. We highly suggest downloading and opening up these professionals' After Effects projects so you can see how these magical sausages were made.

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