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Ingi Erlingsson beside “ART ≠ BUSINESS” lettering on a green background.

Golden Wolf Co-Founder: AI Is Changing What Artists Get Paid For

AI

Ingi Erlingsson joins Joey to discuss AI, creative control, and how taste, storytelling, and artistic intent are reshaping the value of artists’ work.

Joey sits down with Golden Wolf co-founder Ingi Erlingsson to explore how AI is reshaping animation, motion design, and the business of running a creative studio. Ingi shares his journey from building Golden Wolf to launching SYSTMS, an applied AI studio that combines artistic craft with custom tools and workflows. They dig into creative control, the ethics of AI training, and what these changes mean for artists’ livelihoods. At its core, the conversation asks: as execution gets faster and cheaper, does an artist’s value shift toward taste, storytelling, and creative intent?

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